SEO services that get your business found on Google

What our SEO services include

Our SEO services cover the four things that decide where you rank: a website Google can crawl and load quickly (technical SEO), pages that match what people search (on-page SEO and content), proof that others trust you (links and mentions), and regular reporting so you can see what’s working. We start every project with an SEO audit.

SEO for small businesses: where to start

For a small business, SEO should start with the searches closest to a sale: your main services plus the towns you cover. Fix the website basics, build one strong page per service, make your Google Business Profile complete, and earn local links. That brings enquiries faster than chasing broad, competitive keywords.

Small business SEO services often fail because the budget gets spread across too many things. We prioritise in this order:

1. Fix what blocks rankings. Slow pages, missing titles, pages Google can’t index.
2. One page per service. A clear page for each thing you sell beats one page that lists everything.
3. Local signals. Google Business Profile, reviews and consistent details across directories (see local SEO).
4. Content that answers questions. The questions customers ask before they buy, answered clearly.
5. Links. Real links from places your customers already trust.

Local SEO or national SEO: which do you need?

If your customers come from a town or area, you need local SEO first: Google Maps, your Google Business Profile and “near me” searches. If you sell across the UK or online, you need national SEO: strong service pages, content and links that compete across the whole country. Many businesses need a mix of both.

For map rankings, see our dedicated local SEO services.

SEO audit: what we check

An SEO audit is a structured check of everything that affects your rankings: technical health, on-page optimisation, content gaps, links and how you compare with the businesses ranking above you. You get a prioritised list of fixes in plain English, so you know exactly what is holding your website back.

SEO for AI search: ChatGPT and AI Overviews

AI search tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews recommend businesses they can clearly understand and verify. Optimising for AI search (sometimes called GEO) means clear answers on your pages, structured data, consistent business details everywhere, and genuine reviews and mentions on other trusted websites.

Much of this overlaps with good SEO, which is why we include it as standard:

• Answer-first pages: each section opens with a short, direct answer that AI tools can quote.
• Structured data: schema that states what you do, where, and for whom.
• Consistent details: the same name, address, phone number and services on your site, Google Business Profile and directories.
• Third-party proof: reviews and mentions on websites AI tools already trust.

Our SEO process, month by month

We work in a clear order: audit and fix the foundations in the first month, then build and improve the pages that target your most valuable searches, then grow authority with links and mentions. Each month you get a report showing rankings, traffic and enquiries, and the plan for the next month.

1. Audit and plan Month 1SEO audit, keyword research and a prioritised plan.
2. Fix foundations Months 1–2Technical fixes, page titles, structure and schema.
3. Build pages Months 2–4New and improved service pages and answers to customer questions.
4. Grow authority OngoingLinks, mentions and reviews, plus refreshing the pages that are close to page one.

SEO results

For Torque Hub, a tyre fitter in Stoke-on-Trent, our SEO and local SEO work took the business from 25th to 11th against local competitors and into Google’s top 3 for “tyres near me” within 30 days, with phone calls up 43% in a month.

Why choose Axarez for SEO services

We keep SEO services simple: a clear plan, real work you can see each month, and reports that show enquiries, not just rankings. Because we also build websites, we make technical fixes and new pages ourselves instead of sending you a list of recommendations to pass to someone else.

• We do the work: fixes and new pages made directly, not left as advice.
• Proof: real case studies with dates and numbers.
• Honest timelines: we tell you what’s realistic for your market.
• White-hat only: no bought links, fake reviews or tricks that risk a Google penalty.
• No lock-in: month to month.

How to choose an SEO agency

Choose an SEO agency that explains its plan in plain English, shows real results with numbers, reports on enquiries rather than just rankings, and doesn’t tie you into a long contract. Be wary of guaranteed rankings, paid link packages and anyone who won’t tell you what work they are actually doing each month.