PPC agency in Birmingham for Google Ads
Axarez is a PPC agency in Birmingham that sets up and manages Google Ads for small and local businesses. We target the parts of Birmingham your customers are in, track every call and enquiry, and cut the searches that waste your budget.
- Based in Birmingham
- Calls and forms tracked
- No long contracts
By the Axarez team, BirminghamUpdated 11 Oct 2026
Google Ads management for Birmingham businesses
Our PPC management in Birmingham covers the whole Google Ads process: setting up or auditing your account, local targeting, keyword research, ad copy, conversion tracking, landing pages, budgets and monthly reporting. The aim is simple: more calls and enquiries from Birmingham customers for every pound you spend.
Google Ads is the fastest way to appear at the top of Google. Unlike SEO, ads can start bringing in enquiries the week they go live. But it is also the easiest place to waste money. Most of the accounts we audit pay for searches that will never become customers, show ads far outside the area the business serves, or have no tracking, so nobody knows which clicks led to work.
Targeting the right parts of Birmingham
Birmingham is a big, spread-out city, and most local businesses don’t serve all of it equally. We target your ads by postcode district and radius, so your budget goes on the areas you actually serve and want more work from, and we adjust bids for the areas that bring in the best customers.
A plumber in Erdington, a clinic in Edgbaston and a restaurant in the Jewellery Quarter all need very different targeting. We set the area first, then build the keywords, rather than the other way round. That alone often stops a large share of wasted spend.
| Setting | What we do | Why it matters |
|---|---|---|
| Location | Target the postcodes and towns you serve | No spend on searches from people you can’t serve |
| Presence only | Show ads to people in your area, not people “interested in” it | Google’s default can show ads well outside Birmingham |
| Schedule | Run ads when you can answer the phone | A missed call is a paid click wasted |
| Area bids | Bid more where leads are worth more | Budget moves to your best areas |
What our Birmingham PPC management includes
Every PPC project includes an account audit or a fresh set-up, conversion tracking for calls, forms and WhatsApp, tightly grouped keywords, ads written for Birmingham searchers, blocked wasted searches, budget and bid management, landing page advice and a plain-English monthly report.
Audit or set-up
We review your existing account, or build a new one properly, in your name.
Conversion tracking
Calls, forms and WhatsApp messages tracked before any money is spent.
Keywords and ads
Searches that show buying intent, with ads that mention your service and area.
Wasted search blocking
Jobs, DIY, free and out-of-area searches removed every week.
Landing pages
Ads sent to pages that match the search and make it easy to call.
Monthly reporting
What you spent, what it brought in and what we’re changing next.
See the full detail on our PPC management services page.
How we manage your Google Ads
We start by checking your account or market, set up tracking first, launch focused campaigns, then optimise weekly by removing wasted searches and moving budget to what brings enquiries. You get a monthly report in plain English and can stop at any time.
- Audit and plan Week 1Your account, competitors in Birmingham, areas and budget.
- Tracking first Week 1Calls, forms and WhatsApp tracked so every result is measured.
- Build and launch Week 2Campaigns, keywords, ads and blocked searches, with landing pages checked.
- Optimise WeeklyWasted spend cut, bids adjusted and new ads tested.
- Report MonthlySpend, enquiries and cost per enquiry, with next steps.
Google Ads and SEO work better together
Google Ads bring enquiries now, while SEO builds traffic you don’t pay for each click. Running both shows which searches turn into customers, so your ads data can guide which pages to rank. As your rankings grow, you can lower ad spend on the searches you already win for free.
Because we also build websites and run SEO in Birmingham, we can fix the landing page, the tracking and the ads together rather than handing problems between agencies. We’ve built websites and local SEO for businesses including D&S Alterations in Birmingham.
Torque HubWebsite, local SEO, and a custom stock and booking system
D&S AlterationsWebsite, local SEO and WhatsApp enquiries
I.S.N. MatWebsite, SEO setup and schema markup
Who we run Google Ads for
We manage Google Ads for small and local businesses across Birmingham and the West Midlands, including trades, garages, clinics, salons, tailors, consultants and local shops, in areas from the city centre, Digbeth and Edgbaston to Solihull, Sutton Coldfield, West Bromwich and Wolverhampton.
If you already run ads, we’re happy to look at your account first and tell you honestly what we’d change, even if you decide to keep running it yourself.
PPC Birmingham: questions people ask
Is PPC marketing worth it?
For most local businesses, yes, when it is set up properly. Google Ads put you at the top of the results today, while SEO takes months. It is worth it when you track calls and enquiries, target only the areas and searches that bring paying customers, and send people to a page that makes it easy to get in touch. Without tracking, it is easy to spend money on clicks that never become customers.
How much does PPC management cost?
There are two parts: your ad budget, which you pay to Google directly, and the management fee for setting up and running the campaigns. Both depend on how competitive your service is in Birmingham, how many areas and services you cover, and how many campaigns you need. We look at your market first and then send a clear monthly quote, with no long contract.
What does a PPC manager do?
A PPC manager plans, builds and runs your paid ads. That means choosing keywords, writing ads, setting budgets and bids, blocking wasted searches, setting up conversion tracking, testing new ads and landing pages, and reporting what you got for your money. The day-to-day work is checking where budget is wasted and moving it to what brings enquiries.
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